A5: From non-cyclist to cycling fan – strategies to introduce people to the joys of cycling

The built environment has a considerable impact on patterns of mobility. The design of infrastructure and the public realm plays a key role in this context. But what should be considered to make cycling for everyone and to turn the cycle into a catalyst for inclusion and social integration?

Format: Workshop

Keynote:
“(Re-)Climbers: sociological findings on recruiting non-cyclists (“RadAktiv” study)”, Prof. Henrike Rau, Ludwigs-Maximilians-Universität Munich (LMU)

Presentation (12 minutes):
„Homo mobilis – what do people need to get on a bike?” Dr Elisabeth Oberzaucher, Vienna University

Practical example:
“How to use gamification to motivate young people to cycle – “Rad(t)schlag” project (cycling advice)”, Andreas Stückl, “Bike Citizens”
“Ways to activate older persons – lessons learned from the “Green Silver Age Mobility (GreenSAM)” EU project”, Silke Edelhoff, Eimsbüttel Borough Office, Hamburg
“Women and the City: Reclaiming the streets from cars”, Pinar Pinzuti, “Fancy Women Bike Ride“

Discussion leader:
Markus Belz, Working Group of cycling- and pedestrian-friendly municipalities Baden-Württemberg